Monday, June 29, 2009

Bye, Coke Bottle!


Sent over by a friend who works at Coke HQ...

Going Going Gone! Iconic Turner Field Coca-Cola Bottle Retiring
Associates can celebrate with 'Buy One, Get One Free' Atlanta Braves tickets
Posted on: Jun 19 2009

After 12 years, more than 1,000 home run celebrations and countless family ballpark memories, the 42-foot-tall Coca-Cola Contour bottle standing high above left field will be retired from Coca-Cola Sky Field on July 2. A new 21st century version of the classic bottle, slated to hit Coca-Cola Sky Field later this summer, is sure to impress. Associates are invited to Turner Field to help celebrate the retirement of the famous Coca-Cola bottle on July 2 or at the unveiling of the new bottle on July 16.

“The original bottle wonderfully symbolized Coca-Cola’s longstanding relationship with America’s favorite pastime,” said Katie Bayne, chief marketing officer, Coca-Cola North America. “The Coca-Cola bottle in Coca-Cola Sky Field has stood as a distinctive reminder that drinking a Coke is part of summer’s simple pleasures, just like being at a Braves game with your friends and family.”

Associates are invited to share memories like these as well as personal photographs with the bottle on the Coca-Cola Bottle Facebook page, created especially for the bottle’s official retirement.

“Coca-Cola Sky Field and the Coca-Cola bottle really set Turner Field apart from other Major League Baseball stadiums,” said Derek Schiller, executive vice president, Sales and Marketing, Atlanta Braves. “The bottle is not only entertaining, it reminds fans that one of America’s most iconic brands was created right here in Atlanta. Braves baseball and Coca-Cola are both sources of pride for Atlantans, so we do all we can to enhance the fan experience at Turner Field.”

The new Coca-Cola bottle will be constructed in Coca-Cola Sky Field later this summer. Promising to be a more high-tech version of the beloved original bottle, the new bottle will offer even more ways to entertain Braves fans. “We can't wait to build on the legacy of our Braves partnership and share our new bottle with Atlantans later this summer,” said Bayne.

Come out to help celebrate the beloved bottle’s retirement on July 2 or at the unveiling of the new bottle on July 16. The Braves are offering “Buy One, Get One Free” tickets good for every Sunday through Thursday home game, excluding the New York Yankees and Boston Red Sox series, to all Coca-Cola associates. Come early on July 2 and be one of the first 15,000 fans to get a commemorative 8oz bottle with a depiction of Coca-Cola Sky Field. Simply go to www.braves.com/coke to order "Buy One, Get One Free" tickets.
The coupon code on the site is COCACO. Enjoy!

1 comment:

Stacey said...

Both times I have been to Turner Field; I have made it a point to have a picture of my son in front of the Coke bottle. I will get to see the new on on the 17th. I'm going to see Maddux's number retired as a birthday present to me (my BD is the 16th). I will miss the old Coke bottle; but hopefully the new one will be just as impressive.